Summer 2013 Newsletter
inHARMONY The Summer Edition 2013
More than a facelift.
As a parent with adolescent children I'm constantly reminded of
the marketing juggernauts that drive the fashion, sports and
entertainment industries.
On a recent trip to America I was dragged into an Abercrombie
& Fitch retail store. Abercrombie & Fitch is synonymous
with casualwear and differentiates its brand through a unique
in-store experience which taps into all five senses and aims to
transport the consumer into an atmosphere that is authentic to each
sub-brand: with dim lighting and spotlights reminiscent of a
nightclub, model-like sales assistants, loud energetic music and
the brand's signature scent pervading the air, Abercrombie &
Fitch creates a lively, charged store atmosphere.
The experience left me pondering the shift from rational to
experiential retailing that is tapping into a retail consumer's
hedonic motivations.
The good news is that I survived the cacophony of sound and my
eyesight returned to normal a few hours later, the bad news is that
my wallet was considerably lighter in US currency.
I'm pleased to announce that we will be introducing a number of
new hardware and software services that will be invaluable to all
our customers. The focus will be on mitigating business risk and
saving time. One important area covered in this newsletter is the
Harmony server end of lifecycle. We urge all our customers to be
vigilant and purchase a new Harmony server if your existing server
is long in the tooth. I know our account managers have been
contacting those customers most at risk. The new services will
include, Preventative Maintenance, Disaster Recovery, Backups, and
Harmony house-keeping duties, such as End of Month and
Archiving.
We will be sending all our customers marketing material covering
all the above mentioned services so please take the time to read
them and call your account manager to discuss them in greater
detail.
We recognise that business complexity is growing and competition
is intense so our focus is to help you maintain your competitive
position. We are always a phone call away. Enjoy the Summer 2013
edition of the inHARMONY newsletter.
Click on the link below to read the full edition.