Winter 2012 Newsletter
inHARMONY The Winter Edition 2012
Rust Never Sleeps
I was intrigued to discover I actually have over ten loyalty
cards in my
possession. Only one is in my wallet the others are on my desk, in
my office, the glove box of my car, my bedside table and at least
one I use as a bookmark.
Ever since Tesco launched its innovative Clubcard loyalty scheme
back in 1995, loyalty cards have become a widespread device
that businesses have used to connect with customers.
In the winter edition of our newsletter we summarise the latest
statistical findings on the success of loyalty programs and put
forward the thoughts of leading practitioners and business
authors.
FBS has been busy employing the services of talented website
optimisation experts to assist our customers to reach their
targeted audience. Even the most compelling products and services
on the internet are useless if no one knows about them and they
cannot be found with non-branded keywords. Ecommerce anonymity is
avoidable and our article on search engine optimisation titled "Who
really knows you're out there?" makes interesting reading.
Our commitment to recruiting talented personnel hasn't stopped
with the web department. In the last three months we have employed
a number of people to fill important roles in account management,
implementation and training and hardware support. Our account
managers will be having important conversations with you about our
new services. What I can reveal is that we have employed a new
systems integration manager, Sam Sattler who is responsible for
extending our technical services. We now offer preventative
maintenance on hardware and tailored service level agreements.
Joining Sam and forming part of the new team is Phillip Hubbard as
a senior technician. This will free up Mark Sinclair to work in a
number of important areas, including working in conjunction with
hardware vendors, exploring new point of sale and back office
solutions.
In closing, I would personally like to thank Bremnar Glass
Equipment on their 20 year anniversary as an FBS customer,
and the return of one of my favourite newsletter articles
"From the Vault"; when we take the time to acknowledge
long-standing business relationships.
So which loyalty card do I carry in my wallet… my flybys
card.
Click on the link below to download the full edition.